Lord Mendoza CBE is Provost of Oriel College at the University of Oxford. He is Chairman of Historic England. He is a member of the UK Soft Power Council and co-chairs its Europe group. Lord Mendoza worked at DCMS for eight years as a NED and the government’s Commissioner for Culture. He chairs the Culture and Heritage Capital Board at DCMS. He is Chair of charities, Illuminated River and Civic Future. He is a member of the House of Lords. Prior to joining Oriel College, led the Mendoza Review of Museums in England for DCMS (2016-17). Formerly Chair of the royal charity, Children and the Arts, Vice Chair of Soho Theatre, and Chair of The Landmark Trust (2011-2021). Joined the Board of MeiraGTx, a US-based gene therapy company, in 2015. He co-founded Forward Publishing in the late 1980s, now a part of WPP plc.

Sir Vernon Ellis worked for 41 years at Accenture, becoming head of EMEAI and then International Chairman. He left in 2010 to become Chair of the British Council. He was also on the board of FTI Consulting for 12 years. In the arts, he has chaired English National Opera, National Opera Studio, the Leeds International Piano Competition and Britten Pears Arts. He currently chairs Live Music Now. A particular interest is how to increase philanthropy and bring new capital to the arts. He founded and led New Philanthropy for Arts and Culture which merged with Arts and Culture Finance to form Figurative, of which he is a Trustee. In 2001 he established the Vernon Ellis Foundation where the focus is on the social impact of the arts. Also, through his Foundation, he hosted around 80–90 concerts a year between 2005 and 2017 at his London home in support of musicians' and music organisations' development.

Dominique Alba is an accomplished architect with over four decades of experience spanning both private practice and public service in Paris and Greater Paris. She began her career at the renowned Jean Nouvel & Gilbert Lezenes agency, later contributing to rural development programs across Africa and Latin America. Her early commitment to sustainable development also included collaborations with the École des Mines de Paris. From 1986, she co-led architectural projects in France with Philippe Roux, while simultaneously teaching at leading engineering and architecture schools. In the early 2000s, Dominique transitioned into public service with the Mairie de Paris, where she led architecture and urban renewal efforts. In 2003, she was appointed General Manager of the Pavillon de l’Arsenal, the center for urban planning and architecture in Paris. She went on to serve as Deputy Director and later Director of the Atelier Parisien d’Urbanisme (APUR), overseeing major urban planning projects that shaped the future of the metropolitan region. Dominique Alba currently serves as Chief Executive Officer of Ateliers Jean Nouvel, returning to her roots in architectural innovation at one of the world’s most celebrated design firms.

Dr. Colin B. Bailey has served as the Director of the Morgan Library & Museum since 2015. A scholar of eighteenth- and nineteenth-century French art, he is a specialist of Pierre-Auguste Renoir and has been responsible for many publications and exhibitions. He was made an Officier de l’Ordre des Arts et des Lettres in 2010, and in 2020 was awarded the Prix du Rayonnement de la langue et de la littérature françaises by the Académie française. Among the many initiatives Bailey has spearheaded are the celebration of the Morgan’s centennial, the exterior restoration of J. Pierpont Morgan’s Library, and the inauguration of the Belle da Costa Greene Curatorial Fellowships, created for promising scholars from historically underrepresented communities in the curatorial and special collections fields.

In February 2025 Guillaume Cerutti was appointed President of the Pinault Collection while continuing to serve as Christie’s Chairman of the Board, taking on a broader range of responsibilities. Guillaume, was CEO of Christie's from December 2016 to February 2025. Under his tenure as CEO at Christie’s, the company supported 70 categories of business with a global presence across 45 physical locations. During his leadership, Christie’s was entrusted with the sales of major Collections (Rockefeller in 2018, Ebsworth in 2019, Cox in 2021, Bass, Getty and Allen in 2022, Rothschild in 2023 and Barbier-Mueller in 2024). It also established the records for a work of art sold at live auction (Leonardo da Vinci’s Salvator Mundi) and online auction (Beeple’s Everydays: The First 5,000 Days) and also made significant strategic advancements. He has been active in the artworld for more than 20 years, working closely with collectors across the globe. He first held positions in non-commercial organisations, as Managing Director for the Pompidou Centre and then as Chief of Staff at the Ministry of Culture in France. His previous background was focused on economics and finance. Mr. Cerutti also served for three years as the head of the French national competition agency, and is the author of numerous articles, reports and a book on cultural policies.

Valéry Freland is the Executive Director of the Geneva-based ALIPH Foundation. In this capacity, he created the ALIPH Secretariat in 2018 and has since managed this new organization and contributed to the definition and implementation of its strategy for heritage protection in conflict and post-conflict areas. In seven years, ALIPH has supported 550 projects in 54 countries. Valéry Freland is a career diplomat of French nationality. In the past, he has held various positions at the French Ministry of Europe and Foreign Affairs, notably in the field of cultural diplomacy, including as Culture and Audiovisual Advisor at the Permanent Representation of France to the European Union in Brussels (2007–2009). He was also Diplomatic Advisor to the French Minister of Culture and Communication, Frédéric Mitterrand (2009–2010). Prior to joining ALIPH, Valéry Freland was Consul General of France in Boston (2015–2018). He is a graduate of Sciences Po Paris and the École Nationale d'Administration (“Senghor” class), and holds a master’s degree in law (Panthéon-Sorbonne). He is an Officer of the French Ordre des Arts et des Lettres.

Jonas Höglund is co-founder and CEO of Arte Collectum - the first company in the Nordics to manage funds, with units registered with Euroclear and publicly traded, focused on acquiring artworks by women and minorities and actively managed by lending to leading museums and exhibitions worldwide. Prior to Arte Collectum, he founded the investment advising firm Kapitalinvest, worked at two investment firms in Sweden with overall responsibility for providing and selling various investment products to distributors and as an Agent at New York Life Insurance Company in the U.S. Before his career in finance, he was a NCAA Division 1 tennis scholarship athlete at University of Texas at San Antonio where he graduated with a BBA in Management with an International Business Concentration. In 1998 he was fortunate to win the European Team Championships for Boys 16 and Under.

Charles Stewart has served as Chief Executive Officer of Sotheby’s since October 2019. Under his leadership, Sotheby’s is expanding access and ownership of exceptional art and luxury objects through its global marketplace. Sotheby's seeks to balance the power of its 280-year heritage while embracing innovation and technology to fuel its future. Prior to joining Sotheby’s, Mr. Stewart served as Co-President and Chief Financial Officer of Altice USA, which he helped establish as a leading telecommunications provider. In 2017, he helped deliver the company’s successful $2.1 billion initial public offering on the New York Stock Exchange. Mr. Stewart joined Altice USA after two decades of investment banking experience spanning the U.S., Latin America and Europe. During his seven years in London, he served as CEO of Itaú BBA International plc, the international arm of the largest bank in Latin America. Prior to that, he spent 19 years in investment banking at Morgan Stanley in various client and leadership roles. Mr. Stewart is a graduate of Yale University. He serves on the boards of the Coalition for College, Prep for Prep, and the Partnership for New York City.

Scott Stover is the founder and principal of Scott Stover Inc., a Los Angeles– and Paris–based consultancy that embodies the ethos of a philanthropreneur advisor, merging entrepreneurial rigor with strategic philanthropy. With a background as an international investment banker (Continental Illinois, Bank of America, Westdeutsche Landesbank) and advanced studies in art history and semiology at Paris’s École Pratique des Hautes Études, Scott brings both financial acumen and cultural insight to his work.. He designs venture philanthropy models that are financially sustainable and impact‑oriented, partnering with cultural institutions, artists, foundations, art galleries, government agencies, and donors to build long‑term systems rather than temporary gestures.. Scott has spearheaded the revival of the Centre Pompidou Foundation, founded the Cahiers d’Art Institute, and managed the Shulamit Nazarian Foundation. He is also the host of Giving Back Is Dead, a podcast exploring how the next generation of philanthropists is redefining giving through purpose‑driven, data‑led strategies.

John Studzinski CBE is Vice Chairman of investment management firm PIMCO, helping advance its global strategy and acting as a strategic advisor to clients around the world. He was formerly vice chairman, investor relations and business development at Blackstone, head of European investment banking at Morgan Stanley, and deputy chairman of Morgan Stanley International. A committed and highly active philanthropist, he is founder and chairman of the Genesis Foundation, a UK-based charity which nurtures the careers of emerging artists. He is also co-founder of the Arise Foundation, which partners with local networks to combat human trafficking, and vice-chair emeritus of Human Rights Watch. A dual citizen of the USA and UK, John Studzinski holds an MBA from the University of Chicago and a bachelor’s degree from Bowdoin College in Maine. In 2008, the Queen’s New Year’s Honours List named him Commander of the British Empire (CBE) for services to the arts and charity.

Tony Vinciquerra is Chairman of Sony Pictures Entertainment (SPE) after holding the position of Chairman and Chief Executive Officer from 2017 to 2024. During his tenure as Chairman and CEO, Vinciquerra oversaw the studio’s global operations, including motion picture, television, and digital content production and distribution, worldwide media networks, home entertainment acquisition and distribution, operation of studio facilities, and the development of new entertainment products, services, and technologies. Prior to joining SPE, Mr. Vinciquerra was a senior advisor to Texas Pacific Group (TPG) in the Technology, Media and Telecom sectors, where he advised TPG on acquisitions and operations, from 2011 to 2017. Mr. Vinciquerra was Chairman & CEO of Fox Networks Group, the largest operating unit of News Corporation. Earlier in his career he held various management positions in the broadcasting and media industry.

Rooted in Africa’s creative economy, Blessing Ebere Achu is an ecosystem architect and business strategist shaping the continent’s fashion future. As Founder and MD of 360 Creative Innovation Hub, she has enabled over 5,000 designers through tailored training, production access, and global market entry. Her second venture, Idozi Collective, curates and showcases sustainable African fashion brands through luxury retail and digital channels. With 14 years’ experience across enterprise software, telecoms, and business development, she brings operational precision to creative enterprise. She is a fellow of the African Women Entrepreneurship Cooperative (AWEC)and the Cherie Blair Foundation, and an alumna of France’s Séjour Culture and Spain’s Texinnova acceleration programs. She also serves as Finance Director at Innovation Support Network, strengthening Nigeria’s startup ecosystem. Blessing holds a Bachelor’s in Education, an MBA, and a Certificate in Women’s Entrepreneurship. She is a mentor, advocate, and storyteller, committed to birthing globally respected ‘Made-in-Africa’ brands.

Dr. Charalampos Chaitas is an international leader in culture, creative industries, and placemaking, with a proven track record of shaping policy, establishing institutions, and delivering large-scale cultural and tourism ecosystems. His work spans municipal to national levels, integrating public space, education, innovation, and cultural infrastructure into cohesive, future-ready strategies that unlock value chains and drive sustainable growth. As a trusted advisor to heads of state, ministries, and global entities, Chaitas has led pivotal reforms in legislation, institutional development, and public funding, promoting transparency, inclusivity, and long-term resilience in cultural and creative economies. He is particularly known for transforming complex environments into high-performing ecosystems. Combining strategic vision with operational discipline, he fosters cross-sector collaboration and innovation, positioning culture and creativity as powerful engines for economic opportunity, market development, and social impact.

Dr. Moumni is an art and archaeology historian, specialising in antiquity as well as early and modern and contemporary Arab Art. He holds a PhD in North African Roman Architecture from La Sorbonne University and was previously a fellow at the French Academy in Rome, Villa Medici. From 2019 to 2021, he was an Aga Khan Fellow at Harvard University’s Department of Art History, where he conducted research on the cultural history and artistic exchanges of the Maghreb region. In 2021, Dr Moumni joined Christie’s as a Senior Client Advisor focused on the Middle East before taking on his current role as Chairman for the Middle East and Africa. He has extensive experience leading cultural initiatives and curating exhibitions of early modern, modern, and contemporary art from the region.

Laura Callanan, founding partner of Upstart Co-Lab, was senior deputy chairman of the National Endowment for the Arts, leading all grant-making programs, operations, and research before launching Upstart Co-Lab in 2015. As a consultant with McKinsey & Company’s Social Sector Office, Laura led work on social innovation, sustainable capitalism, and social impact assessment. She previously served as senior adviser at the United Nations Development Programme; executive director of the Prospect Hill Foundation; and associate director at the Rockefeller Foundation where, in addition to her responsibilities managing the endowment, she co-led the Foundation’s first impact investing efforts which included two investments in the creative economy: Smithsonian Folkways Records and netomat. Laura is a board member and past chair for GlobalGiving Foundation, and recently completed her service as a board member of Upriver Studios, a public benefit LLC; and a member of the Global Creative Economy Council, supported by the British Council. She has been a visiting fellow at the Federal Reserve Bank of San Francisco, a scholar-in-residence at UC-Berkeley/Haas School of Business, a visiting scholar to the American Academy in Rome, the recipient of a Rockefeller Foundation Bellagio Fellowship, and an adjunct professor at the New York University’s Stern School of Business.

Dr. Tilly Blyth is Executive Director of Collections and Curatorial at the Imperial War Museums, a role she took up in September 2025. Previously she was Director of the Weald and Downland Living Museum in the South Downs National Park, where she was instrumental in raising the profile of the museum, defining its vision and mission, and developing a new capital project for its landmark Gridshell building. Prior to this, she was Professor and Head of the School of Museum Studies at the University of Leicester, where she played a leading role in advancing research into professional practice in the museum sector. Tilly worked for two decades at the Science Museum in London, where she became Head of Collections and Principal Curator at the Science Museum, leading the curatorial, library, archive and research functions to deliver award winning galleries and exhibitions; undertaking high-profile acquisitions, including Professor Stephen Hawking’s office; and providing curatorial strategy for the move of 300,000 objects from London to a new store in Wiltshire. Tilly is on English Heritage’s Blue Plaques panel and an experienced Board member for Bletchley Park Trust and the Museum Data Service.

Hatem Alakeel is a Saudi fashion designer and cultural entrepreneur, widely recognised for reshaping traditional Arab menswear through his brand Toby by Hatem, launched in 2006. His modern take on the traditional thobe earned international acclaim, positioning it as a symbol of contemporary Arab identity. Beyond fashion, Alakeel is the founder of Authenticité, a Saudi based consultancy and creative agency that helps brands navigate and enter the regional market. He also launched Gems of Arabia, a media platform and podcast celebrating Saudi and Arab creativity through cultural storytelling, interviews, and collaborations. With over 20 years of experience, Alakeel’s work bridges heritage and innovation, creating meaningful dialogue between Saudi Arabia and the global stage. Through each of his ventures, he remains committed to empowering local voices and reframing regional narratives for the world.

Alfaddagh graduated with a degree from the University of Science and Arts of Oklahoma in 2006. In 2009 she graduated with an MA in Global Studies from the same institution. In 2010 she began work as a curator at King AbdulAziz Center for World Culture. In May 2017 she was promoted to the role of Head of Museum and Exhibits there. She supported the development of Saudi Arabia's first children's museum, as well as co-founding the Ithra Art Prize. The prize is a partnership with Saudi Aramco. In 2018 she worked on the display of a 250 year old room which had been removed from a house in Damascus in 1978. It had been held in storage, until being shown at the museum for the first time. In January 2021, Alfaddagh was appointed director of the National Museum of Saudi Arabia.

Severin is the Solo-GP behind New Renaissance Ventures, the first VC fund dedicated to tech startups in the Cultural and Creative Industries. With over a decade of experience spanning top-tier VC, global FMCG, and Big Tech, Severin brings a unique blend of expertise. He began his career at Red Bull, shaping culture and brand experiences, and later advised high-growth consumer companies at Google. In his most recent role at Speedinvest, he invested in and worked with leading consumer tech companies such as GoStudent and Inkitt. Beyond his investment work, Severin co-founded Tourilla Tours, a sustainable tour operator in Uganda, which he operates as a social business.

Dr. Sada Mire is a Swedish-Somali archaeologist, art historian and presenter. Dr Mire holds a PhD from UCL’s Institute of Archaeology, London. She is the only active Somali archaeologist, working in Somalia and Somaliland. Mire is currently completing three book projects. Her numerous publications include a dozen peer-reviewed articles in leading journals on some of her notable archaeological and theoratical contributions. She is a cultural theorist, who believes we need culture in times of war as articulated in her TEDxEuston talk Cultural Heritage a basic human need. Mire is one of 30 global writers and thinkers selected by the Hay Festival of Literature and the Arts in 2017. In 2017, the NewScientist Magazine selected Dr Mire as one of its most Inspiring Women in Science of all time. Sada’s popular work has appeared in The Guardian and Africa Forum as well as presenting programs and news for the BBC, Channel Four and appeared in panels. She is also the presenter and writer of the Leiden University MOOC course ‘Heritage under Threat’ at Coursera. Dr Mire’s work can be found in major international media including field documentaries and features with CNN, National Geographic, Chanel Four, UK, Futura Channel, BBC News, BBC Radio 4, The Guardian, The Sunday Times, NewScientist, Discover Magazine, and Vanity Fair Magazine.

Chris Cummings is the Founder & CEO of Iconic, a global agency centered at the intersection of culture and technology. Iconic is the creator of Iconic Worlds, a 3D digital twin platform that transforms real-world cultural and commercial spaces into immersive, explorable digital environments. Iconic is also the creator of Iconic Moments, the premier platform for helping cultural institutions, artists, and brands unlock new value through digital innovation. Under his leadership, Iconic has launched partnerships and campaigns with institutions such as P&G, Porsche, the White House Historical Association, Art Basel, the Jackson Pollock Studio, the Norman Rockwell Estate, and the Museum of Art & Light. His work sits at the intersection of culture, technology, and storytelling, pioneering new models for engagement, monetization, and preservation. A sought-after speaker and advisor, Chris has helped shape conversations around the future of museums, digital art, and cultural investment. Prior to founding Iconic, he practiced federal law and worked in venture capital. He holds degrees in Political Science, International Relations, and a JD from the Paul M. Hebert Law Center at Louisiana State University.

Dr. Ahmed Mater is a doctor–turned–artist who uses photography, film, video art, and text alongside traditional techniques such as painting and calligraphy. Mater's work is held in the collections of the British Museum, the Brooklyn Museum, the Centre Pompidou, the Dalloul Art Foundation, the Los Angeles County Museum of Art (LACMA), the Nadour Collection, the Smithsonian National Museum of Asian Art, and the Solomon R. Guggenheim Museum. In 2016, his work was exhibited in a solo show at the National Museum of Asian Art in Washington, D.C., entitled Symbolic Cities: The Work of Ahmed Mater. In 2017, he had a solo exhibition at the Brooklyn Museum titled Ahmed Mater: Mecca Journeys. In 2025, the exhibition Ahmed Mater: Antenna was held at the UCCA Edge in Shanghai. In 2009, his work was included in the Venice Biennale, and again in the 2011 exhibition The Future of a Promise at the Biennale. Other important group shows include the 2013 exhibition Light from the Middle East at the Victoria and Albert Museum. Mater has exhibited his work in the Venice Biennale and at the British Museum.

Mai Al Busairi is the founder and principal architect of Parallel Studio, a Kuwait‑based architectural firm she established in 2015. Known for her innovative, inclusive, and sustainable projects that champion creativity and social responsibility, she brings a human‑centered approach to the built environment. She has received international recognition for her socially driven design approach. As a leading female figure in a male‑dominated field, Al Busairi is driven by ethics, persistence, and a deep sense of altruism—values she advances through the Parallel Gives program. Her work empowers women, supports youth and vulnerable communities, and makes design more accessible. She was awarded the Iron A’ Design Award for Mariam’s Library in Zanzibar in the Social Design category, held in Italy, and was nominated for the Aga Khan Award for Architecture, recognizing her impact in socially responsive design. Passionate about pushing architectural boundaries, she seamlessly blends innovation with inclusivity to create spaces that inspire and uplift. Al Busairi’s personal brand reflects her unwavering commitment to social impact, reliability, and purpose‑driven design—shaping a brighter, more equitable future, one space at a time.

Nada Alhelabi is a visionary leader shaping the music and entertainment scene in Saudi Arabia and the MENA region. As a founding member of MDLBEAST and General Manager of its non-profit arm, she drives initiatives that champion community growth, sustainability, and innovation in music. With a master’s in Global Entertainment and Music Business from Berklee, Nada merges strategy with creativity. She leads flagship programs like XP Music Futures, XPERFORM, HUNNA, and XCHANGE, supporting emerging talent and promoting cultural exchange. Her work also focuses on hearing health awareness, launching the region’s first on-site testing clinic at music events. Beyond the foundation, she advises giga projects on creative destination development and mentors startups in the entertainment sector. Nada’s impact continues to position Saudi Arabia as a global cultural hub—building an inclusive, forward-thinking music ecosystem that empowers artists and inspires the world.

Lor Albrighi is the Co-CEO and Founder of SPIN — Smart Products Infrastructure Network, the leading operating system for luxury, art, and culture. Born in London in 1987 and raised between Florence and Milan, Lor developed a deep passion for design and Italian bespoke tailoring. He began his career as an apprentice tailor at the historic sartoria A. Caraceni in Milan, spending five years traveling and crafting suits for international aristocracy and industry leaders. In 2013, he founded his own tailoring house in Milan, ranked among the top three ateliers in the LVMH City Guide. He later secured funding from the Co-Founder of Net-a-Porter to launch his R&D lab, lablaco, in Singapore in 2016, focused on solving fashion’s critical issues—waste, digitization, and IP protection. Six years of R&D led to the creation of SPIN, founded in December 2024 in San Francisco. SPIN is a smart products operating system offering software and hardware infrastructure that connects real-world assets (RWAs) to decentralized physical infrastructure networks (DePINs). Using on-chain RFID smart labels, SPIN links physical assets to its service ecosystem and extended reality (XR) applications. Key SPIN applications include the official European Union Digital Product Passport (DPP), a regulation that will require all textile products sold in the EU to be digitally tagged by 2027—projected to create demand for over 62.5 billion DPPs between 2025 and 2027. In 2025, Lor launched SMARTMERCH™, a smart-products-as-a-service offering custom apparel to Fortune 500 companies, startups, universities, music festivals, governments, and global conferences. SPIN’s clients and partners include Kering, Galeries Lafayette, H&M, Vogue, Paris Fashion Week, and Art Basel. Strategic alliances include NVIDIA, the European Union, and the French Ministry of Culture.

Mohammed Khoja is a Saudi designer and creative visionary, celebrated for founding the luxury fashion label HINDAMME. Known for blending contemporary design with elements of Arab heritage, his work bridges traditional cultural narratives with modern aesthetics. Khoja’s designs often incorporate rich symbolism, sustainability, and innovative techniques, earning him recognition both regionally and internationally. Khoja launched HINDAMME in 2016, introducing the brand as a pioneer in Saudi Arabia’s burgeoning fashion scene. The brand is distinguished by its bold statement pieces, intricate embroidery, and storytelling-driven collections, often exploring themes of identity, heritage, and modernity. Among his most iconic works is the “AlUla” collection—the first to pay homage to the ancient civilizations of AlUla in a contemporary format. As a designer, Khoja has represented Saudi Arabia on global platforms, with many of his pieces held in prestigious institutions such as the Victoria & Albert Museum and the National Museum of World Cultures in the Netherlands. His dedication to sustainable practices and innovative use of materials reflects his commitment to pushing the boundaries of design while honoring cultural roots. With an educational background in international relations and a passion for art and design, Khoja brings a multidisciplinary approach to his work, allowing him to craft designs that resonate with diverse audiences. His collaborations with governmental organizations and cultural institutions further emphasize his influence in elevating Saudi design on the global stage. In addition to his fashion endeavours, Khoja is an advocate for the region’s creative industries, inspiring a new generation of designers to embrace their heritage while championing innovation.

Faisal J. Abbas is the Editor-in-Chief of Arab News. He is also an author, journalist, editorial board member of Al Arabiya news channel, and deputy chairman of the Saudi Journalists Association. A journalist for over 20 years, he has written for Semafor, Newsweek, Foreign Policy, The Huffington Post, and Asharq Al-Awsat. Abbas has been awarded numerous prizes for his efforts to bridge the communication gap between the West and the Arab world. His recently published book, Anecdotes of an Arab Anglophile, is a bestseller in Saudi Arabia.

Aya Al-Bakree is the CEO of the Diriyah Biennale Foundation (DBF), a not-for-profit cultural organization chaired by His Highness Prince Badr bin Abdullah bin Farhan and mandated to stage two world-class biennales in Saudi Arabia, alternating between contemporary and Islamic arts and revitalizing the JAX District. At the heart of the Foundation’s strategy is a mission to foster artistic cross-fertilization by connecting Saudi Arabia to international cultural discourse, to elevate artistic practice through an unwavering commitment to curatorial excellence and to provide vast educational public programs for participants of all ages and backgrounds. As a passionate advocate for the arts and the adaptive reuse of urban venues into cultural spaces, Aya has overseen the successful launch of two-city inaugural biennale editions at the JAX district in the historical Diriyah, and the iconic Western Hajj Terminal in Jeddah, both of which showcased the works of diverse local and international artists and attracted hundreds of thousands of visitors. The Diriyah Contemporary Art Biennale in 2021 was recognized as the first dedicated biennale in Saudi Arabia, and the Islamic Arts Biennale in Jeddah was the first of its kind in world history. Together, DBF's biennales have drawn a visitation rate of almost 1,000,000 visitors. Prior to her appointment as CEO at the Diriyah Biennale Foundation and after earning her Global Communications degree at the American University in Paris in 2011 where she also completed a year-long exchange program at Parsons, Aya has held strategic roles in fostering local and international artistic exchange at leading contemporary art galleries in France and Saudi Arabia. Bringing over a decade’s experience in the arts, Aya continues to forge opportunities to promote local artistic expression on international platforms and to collaborate with local artists, galleries, patrons, and collectors in Saudi Arabia and internationally. She is often invited to speak and share her insights on international and regional platforms including the Culture Summit, the Future Investment Institute and Art Basel Conversations, among others.

Hanouf Houthan leads the Innovation General Department at Saudi Arabia’s Ministry of Culture, where she oversees national efforts to integrate innovation across the cultural sector. Her work focuses on building sustainable & innovative programs, platforms, and products that support creative experimentation and expand cultural engagement through emerging technologies and new formats. Her portfolio includes initiatives in immersive storytelling, AI for culture sector growth, public programming, and talent engagement—aimed at creating meaningful, future-facing cultural experiences. She also plays a key role in advancing the Ministry’s approach to human-centered design and collaborative innovation.

Martin Prendergast is a leader in the cultural sector, specialising in public affairs and corporate partnerships. Martin started his consultancy, Martin Prendergast Communications (MPC), in 2018 after 11 years at the National Theatre where he was Deputy Director of Development and then Director of Communications. In 2025, Martin launched Cultural Capital Partners (CCP) with business partner Elliot Willis, who brokered the £35.2m Aviva Studios naming rights deal in Manchester. CCP is a specialist naming rights agency which aims to change the funding landscape for the arts whilst driving new and differentiated opportunities for visionary brands. Martin is a member of the Mayor of London’s Cultural Leadership Board, a Director of the European Sponsorship Association and a UK Council member of Creative UK. He is a trustee of Theatre Peckham and HOME in Manchester, and a speaker for schools.

H.R.H. Princess Noura bint Saud AlSaud is an experienced leader and ecosystem builder in the cultural and creative industries, with over a decade of expertise developing platforms, programs, and sector-wide initiatives that empower creators and drive sustainable growth in Saudi Arabia. She is the founder of AlMashtal and Rukun Creative Exchange, two flagship platforms that have redefined how creators access knowledge, tools, and market opportunities. Through these initiatives, she has led the development of systems that empower ambitious creators, support entrepreneurship, and position creativity as a pillar of national development. Her work bridges strategy, entrepreneurship, and design, with a focus on building future-ready infrastructures that are practical, inclusive, and fully aligned with Vision 2030. A graduate of the THNK School of Creative Leadership, Princess Noura brings strong capabilities in multidisciplinary team management, program design, policy advocacy, and community development. She is a passionate advocate for sustainable and inclusive cultural development, committed to real-world impact and creator-led growth.

Raoul Rugamba is a businessman, based in Kigali, Rwanda. Raoul Rugamba businesses are focusing in the technology applied to education and in the cultural and creative industries. Raoul started his business journey in 2015, when he founded his creative and communication agency, the Hobe Agency. Prior to that, Raoul was a project manager at Positive Production, where he joined after he served at the National University of Rwanda for 6 years, between 2008 and 2014, and was working first as a help desk, then followed trainings by the Tulane University, and become an IT officer in charge of developing solutions for the University, through technology, for a better learning and teaching experience. In his journey as a businessman, he has supported universities and transformed their educational journeys, supported artists and creative entrepreneurs for their work in the cultural and creative industries for more than 10 years. Today, Raoul Rugamba has founded, through his company, a project called Africa in colors, a project that set itself a part as an ecosystem builder on the African continent, where currently, it has created a network of 26 countries that touches and engages with a community of creators of more than a hundred thousand across the globe. Today, Raoul Rugamba is an EdTech expert and a consultant in the cultural and creative industry through his company Hobe Agency and his project Africa in Colors. His dream is to contribute to the raise of Africa through art, culture and creativity.

Omar Nagati is a practicing architect and urban planner, and the co-founder of CLUSTER, an urban design and research platform downtown Cairo. A graduate of Cairo University, he studied at UBC, Vancouver and UC Berkeley with a specific focus on informal urbanism, and taught at a number local and international universities, most recently as a visiting professor at the University of Sheffield, UK. He is currently a member of the International Council for Creative Industries at the Policy and Evidence Centre, UK. Nagati is co-author of numerous papers and publications and has presented CLUSTER’s work widely in regional and international conferences and biennales.

Mohammed Islam is the Host & Founder of Saudi Arabia’s leading English podcast. A passionate communicator, Mohammed blends over a decade of brand development expertise with a mission to amplify real, authentic voices from Saudi Arabia through modern media. He is dedicated to reshaping global perceptions of the Kingdom by showcasing stories of progress, ambition, and transformation.

Al-Zamil is a Saudi entrepreneur and investor, founder and Chairman of Raz Holding Group, Chairman of the National Committee for Entrepreneurship, and a member of the Islamic Economy Council. He has over 25 years of experience in supporting and empowering entrepreneurial ventures in Saudi Arabia. He established the Takaful Investment Model as an innovative mechanism to support entrepreneurs. Through this model, he has contributed to the development and launch of over 300 startups across various sectors. This was achieved through Raz Holding Group, where he provided support and played a key role in launching promising entrepreneurial initiatives that enriched the local market. In addition to his investment activities, Mr. Riyadh is considered one of the prominent investors and an active member in more than 20 entities, including community institutions and joint-stock companies. Riyadh Alzamil believes that true wealth lies in the passion and ambition of the nation's youth, considering this passion the real foundation of any inspiring success story.

Susanna Barla is a visionary entrepreneur and investor focused on transforming creative industries as Co-Founder of Creators Fund venture studio and soon to be fund, building an arts tech ecosystem developing startups at the intersection of art, technology and culture. She began her career in luxury fashion at Martin Margiela and has evolved to become a cultural entrepreneur and strategic adviser, building an unparalleled network of changemakers over the last decade. Drawing on her experience developing successful ventures, including a climate tech venture capital fund and platform in Silicon Valley, she co-founded Creators Fund to develop sustainable business frameworks for artistic innovation.The fund's flagship venture is Genesis 3.0, a pioneering world-building platform that unites renowned artists, scientists and designers (Marcus du Sautoy, Iris van Herpen and Gabriel Massan) with leading cultural institutions to create expansive creative worlds spanning physical and digital realms. The platform's innovative approach to elastic IP and sustainable revenue models is redefining how art is created, valued and experienced. As a recognized trend spotter at the intersection of art, technology and culture, she specializes in pioneering new economic models that empower creators while generating significant returns and positive impact, positioning the Creators Fund ecosystem at the vanguard of a cultural movement that enhances human and environmental well-being through creative collaboration.

Dr. Charlie Wall-Andrews is an award-winning executive, scholar, and trailblazer shaping the future of Canada’s creative industries. As Executive Director of the SOCAN Foundation and faculty member at Toronto Metropolitan University, she empowers artists and entrepreneurs to turn passion into sustainable careers. Recognized among Canada’s Top 100 Most Powerful Women, Billboard Canada Power Players, and a Pierre Elliott Trudeau Foundation Scholar, Charlie has launched transformative initiatives like the TD Creative Entrepreneur Incubator and Women in Music Entrepreneurship Accelerator, breaking barriers for women and emerging talent. She serves on the Canada Council for the Arts Board and as Vice-Chair of Music Canada’s Advisory Council, driving equity, diversity, and innovation at a national level. With a PhD in Management and a track record of high-impact programs, Charlie combines academic excellence, industry leadership, and a deep commitment to building inclusive, resilient, and globally competitive creative ecosystems.

After studying History and political sciences, Catherine Pégard started her career in 1977 as a journalist at J'informe, a daily newspaper launched by Joseph Fontanet. She then joined the political desk of the Quotidien de Paris directed by Philippe Tesson. In 1982, she joined the weekly news magazine Le Point as a journalist on the political desk. She left as Editor in Chief 25 years later. In addition, from 1994 Catherine Pégard published a weekly ‘carnet’ (notebook) fed by the corridors of power. At the same time she debated political current affairs with Jean-Marc Lech on Radio Classique. From October 2004, she also co-hosted the ‘Les Femmes et les Patrons d'abord’, a TV programme with Alexandra Golovanoff on Paris Première. In May 2007, Catherine Pégard left Le Point to become adviser to the French President, Nicolas Sarkozy. She thus joined the circle of members of staff closest to the President. Catherine Pégard was appointed President of the Public Establishment of the Palace, Museum and National Estate of Versailles at the Council of Ministers of August 31, 2011. She took up her functions on October 2, 2011.

Dominique Petit-Frère is the Founder and Artistic Director of Limbo Museum, a cultural institution based in Accra that reimagines civic infrastructure through public art, architecture, and community-based programming. Established in 2024, Limbo Museum activates unfinished and underutilized spaces as cultural platforms that respond to pressing ecological, economic, and social issues. Its approach is grounded in long-term thinking, material reuse, and cross-disciplinary collaboration. With a background in international development, Dominique works at the intersection of architecture and curatorial practice. She leads the museum’s strategic direction, curatorial vision, and research initiatives, shaping new models for cultural institutions rooted in context, care, and collective engagement.

Hatem Al-Shahri is the founder of Harf Literary Agency and the first literary agent in Saudi Arabia. He is a poet and writer with 18 published books, which have been translated into more than 11 languages. Hatem is the recipient of two international poetry awards from Spain and Sweden, and he has presented poetry evenings in Spain, Italy, Germany, China, South Africa, Sweden, and Egypt. He serves as a member of the Advisory Committee for the English Literature Program at Princess Nourah bint Abdulrahman University, and was a judge for both the Riyadh International Book Fair Award (2022) and the Schools Slam Competition at the African Poetry Festival (2024). Hatem is currently pursuing graduate studies in mass communication.

Prof. David Joselit began his career as a curator at The ICA in Boston from 1983-1989. He has taught at the University of California, Irvine, Yale University, and the CUNY Graduate Center. He is currently Arthur Kingsley Porter Professor and Chair of Art, Film, and Visual Studies at Harvard. Joselit is author of Infinite Regress: Marcel Duchamp 1910-1941 (MIT, 1998), American Art Since 1945 (Thames and Hudson, 2003), Feedback: Television Against Democracy (MIT, 2007), and After Art (Princeton University Press, 2012). He co-organized the exhibition, “Painting 2.0: Expression in the Information Age,” which opened at the Brandhorst Museum in Munich in 2015. Joselit is an editor of the journal OCTOBER and writes regularly on contemporary art and culture. His book Heritage and Debt: Art in Globalization (MIT Press 2020) won the 2021 Robert Motherwell Book Award. His most recent book is Art's Properties (Princeton University Press, 2023).

Victor Nkindi is a pivotal figure in Rwanda’s socio-economic fabric, media entrepreneur, policy adviser, and CEO of Hooza Media, a Kigali-based communications and digital content company driving innovation in Africa’s creative and cultural industries, listed in the 2019 Forbes Africa Top 10 to Watch and an ITU Virtual Digital World 2020 SME Awards nominee. He is a strong advocate for innovative financing mechanisms, building sustainable ecosystems that empower African creators, supporting media development and music distribution solutions across the world. He is a board member of the European Business Chamber of Rwanda, enabling a conducive environment for foreign direct investment in Rwanda. At CIC Riyadh, he will share his experience and latest inclusive and effective practices in the panel “Culture in Common – Who Pays, Who Benefits?” panel.

Lydie N. Murorunkwere is the Founder and Managing Director of ML Corporate Services Ltd, a licensed Trust and Corporate Service Provider regulated by the National Bank of Rwanda. She brings over 20 years of leadership in banking, public administration, and investment structuring. Lydie was recently elected as the first Chairperson of Rwanda’s Association of Trust and Corporate Service Providers, where she advocates for regulatory innovation and cross-sector collaboration. Her work spans governance design, succession planning, and fiduciary solutions for high-net-worth individuals, family groups, and institutions across Africa and the diaspora. At CIC Riyadh, she will lead the Showcase session “Resilience Through Culture - The Rwandan Journey,” drawing on Rwanda’s experience in positioning culture as a driver of economic resilience and global engagement. Her contribution reflects a practical understanding of how thoughtful structuring and policy alignment can transform creative capital into sustainable national assets.

Dr. Abdullatif bin Abdulaziz Alwasel has led the Literature, Publishing, and Translation Commission as CEO since January 2025, driving forward a bold cultural vision that positions the Kingdom as a global literary and publishing hub. His leadership focuses on innovation, global collaboration, and expanding the Kingdom’s creative economy, advancing literature and translation as key pillars of cultural diplomacy and development. Previously, he served as General Manager of the Publishing Sector’s General Department, where he led the organization of major national book fairs, coordinated the Commission’s participation in leading international exhibitions, and launched several high-impact initiatives. Dr. Alwasel has a background in academia as an Assistant Professor at King Saud University in Riyadh and has held leadership roles at the Center for Political & Strategic Studies.

Mayada Badr is a leading figure in Saudi Arabia’s culinary arts scene. She holds a bachelor’s degree in Design Management from Parsons School of Design (2005) and a Higher Diploma in Culinary Arts and Desserts from Le Cordon Bleu in Paris (2009). Trained under the supervision of world-renowned chefs, she brings extensive expertise to the field. She is the founder of Pink Camel, a high-end patisserie in Jeddah, and a partner in two additional restaurants. Prior to her current role, Chef Mayada served as a culinary consultant and represented the Kingdom of Saudi Arabia at numerous international events. Her academic and professional journey is marked by a blend of creative excellence and leadership across both design and gastronomy.

Dr. Aishwarya Tipnis is an award-winning architect, educator, and heritage conservationist based in New Delhi. A graduate of the School of Planning and Architecture, New Delhi, she pursued a master’s in European Urban Conservation at the University of Dundee, Scotland, and holds a PhD in Urban Design. Her practice bridges architecture, urbanism, and heritage, with work recognized by the UNESCO Asia-Pacific Award (2016) and the French Government’s Chevalier des Arts et des Lettres (2018). She co-founded Jugaadopolis, a youth-led social innovation initiative, and launched The Restoration Toolbox, empowering citizens to reclaim heritage, acknowledged by EUNIC (2023) as a leading cultural relations project. Her portfolio spans iconic projects such as the Darjeeling Himalayan Railway World Heritage Site, Revitalisation of French Heritage in Chandernagore, conservation and adaptive reuse works for Woodstock School, The Doon School. Her projects embody collaborative, future-forward conservation. She continues to influence practice and policy through teaching, writing, and advisory roles on leading academic and governmental bodies.

Bruce Peterson is the visionary founder behind Grande Experiences, THE LUME and a network of cultural experiences in Italy, all transforming the way we engage with art and culture through immersive exhibitions. With a specific focus on digital innovation and a passionate commitment to making art and culture accessible to wider audiences, Bruce has pioneered the concept and production of large-scale digital art experiences across the globe. Since founding Grande Experiences in 2006, the company has become a global leader, presenting multifaceted exhibitions that blend art, science, and technology. Grande has presented over 280 exhibitions and experiences in 185 cities worldwide, to 24 million+ visitors and translated in 33 languages. THE LUME Melbourne and THE LUME Indianapolis elevates the immersive experience to a grand scale, allowing visitors to step into the world of iconic artists through breath-taking digital projections, music, scent taste and touch. Bruce’s work not only democratizes access to art but also makes art more inclusive for diverse audiences. Grande is heavily investing in Shared Virtual Reality and Extended Reality to enhance its multi-sensory experiences to engage more audiences.

Dr. Andreas Görgen is secretary general of the German Federal Ministry for Culture and the Media. After completing a law degree, he began his professional career at the Berliner Ensemble theater in 1996. Having worked between Germany and France in the fields of culture and industry, he secured a scholarship to study at the École Nationale d’Administration in Strasbourg and transitioned to the public financing of films. He subsequently worked in a number of consultancy roles with the German government, including the Federal Ministry for Culture and Media, the Federal Chancellery Europe Department and the Federal Foreign Office. Between 2009 and 2013, Mr. Görgen served in senior roles in the energy sector with Siemens South West Europe before returning to the Federal Foreign Office, where he was head of department for culture and communication for seven years.

Raneem Farsi is a Saudi Curator, Art Advisor, and Founder of AR Art Advisory; a multidisciplinary art advisory and curatorial platform. Alongside managing her firm, Farsi is a senior advisor to the Ministry of Culture and H.E Assistant Minister of Culture. Farsi is a Board member of the Museums Commission in Saudi Arabia and also sits on multiple panels and committees for entities such as The Royal Commission for Al-Ula and The Diriyah Biennale Foundation as well as actively contributing to other local and international art related initiatives. With a close eye on the Middle Eastern art scene and a focus on Saudi, Farsi uses her expertise to add on to the development of a constructive framework for the Arts and Culture in the kingdom and its representation abroad. In the past 13 years Farsi has curated seminal exhibitions locally, regionally and internationally that contributed to highlighting Saudi Art on the Art world map, some highlights include her work as co-curator for Desert X Al Ula 2020, Co-Artistic Director of Desert X AlUla 2022 and 2024 and the upcoming edition in 2026; the first site-specific Land Art Exhibition to be held in the Middle East, and co-curator of The inaugural edition of Noor Riyadh, a project of Riyadh Art; Light Upon Light; Light Art Since The 1960’s in 2021, as well as Public Program curator of the inaugural edition of the Diriyah Contemporary Art Biennale 2022. Farsi holds a BFA and DFA from Tufts University and the School of the Museum of Fine Arts in Boston, followed by an MA (Honrs) in Art Business from Sotheby’s Institute of Art in London.

Maya El Khalil is a curator and art advisor based in Oxford, UK, with over two decades shaping contemporary art across the Gulf and Arab world. She co-curated Layered Medium: We Are in Open Circuits (2025), tracing six decades of Korean contemporary art, and the Saudi National Pavilion at the 60th Venice Biennale (2024). Her landmark exhibitions also include Portrait of a Nation: Beyond Narratives (2022, ADMAF) and In the Presence of Absence (Desert X AlUla, 2022). Her research addresses environmental and climate issues through projects with the Goethe-Institut, Prince Claus Fund, and Middle East Institute. She served as Founding Director of Athr Gallery (2009–2016), she helped establish Saudi Arabia’s contemporary art scene. Maya advises museums, collections, and cultural foundations, including her role as Visual Arts Advisor to ADMAF. In 2023, she joined the International Advisory Board of the Prince Claus Fund, reinforcing her commitment to sustainable art infrastructures and artist development.

Mr. Mishal Kanoo is one of the most iconic business figures in the Middle East, he has a reputation as a futurist and strategist with a strong track record in forecasting economic developments in the region. Mr. Kanoo currently serves as the Chairman of The Kanoo Group, one of the largest, longest running and independent family-owned groups of companies in the Gulf region. He is a professional and motivational speaker, writes articles for local and regional media, is published in business journals on a regular basis, and holds chief positions as Chairman/Director of various reputable companies, including Gulf Capital, KHK & Partners Limited, Dalma Capital, Crane Industrial Services LLC, Akzo Nobel UAE Paints LLC and KAAF Investments. Mishal has obtained two MBAs, from the University of St. Thomas, Texas, and the American University of Sharjah. He began his professional career within the family business before going to university to get his Master’s Degree. He then worked as an auditor outside his family business with Arthur Andersen in Dubai, before re-joining The Kanoo Group in 1997 as the Deputy Chairman.

Reem Garrash is the CEO of SHADA Hotels, a family-owned collection of independent hotel brands and assets founded in 1983 by the Garash family, she brings over 14 years of leadership experience in the real estate and hospitality sectors across Saudi Arabia and the UAE. She holds an MBA from Queens University of Charlotte and a certification in Hotel Investment Modelling, equipping her with expertise in strategic planning, financial management, and business development. SHADA Hotels has captured the hearts of travellers by delivering immersive experiences that blend Saudi heritage with global diversity. Guided by a vision to become a global lifestyle destination, their mission is to unveil the hidden gems of Saudi culture while fostering authentic encounters and cross-cultural exchange. They strive to preserve tradition while embracing modernity, offering guests unforgettable stays that reflect both local identity and international inspiration. Alongside her responsibilities at SHADA, she is also the Saudi Partner at HVS, the world’s leading hospitality consulting and valuation firm. In this role, she contribute to advancing the Kingdom’s hospitality sector by advising investors, developers, and operators on market strategy, feasibility, and investment opportunities in alignment with Vision 2030. Passionate about redefining the hospitality landscape, she is committed to creating long-term value for customers, partners, and stakeholders while shaping experiences that celebrate culture, community, and innovation in alignment with Saudi Arabia’s tourism and cultural vision.

Roei Amit, Director of BnF Partenariats, a subsidiary of the Bibliothèque Nationale de France, having for missions the development of innovative projects and services. Doctor of Social Sciences, he was former Director of the Grand Palais Immersif, a subsidiary dedicated to the production and distribution of digital exhibitions at the Grand Palais-RMN, where he was previously responsible for digital innovations, as well as at French Audiovisual Institute.

Gilles Dyan is the Founder & Chairman of Opera Gallery, an art gallery specialising in post-war, modern and contemporary art. He is also Co Chairman of Iconic Art. Dyan opened the first Opera Gallery in Singapore in 1994, swiftly followed by a space in Paris. This marked the beginning of a remarkable expansion, as the gallery swiftly proliferated across Asia, Europe, the Middle East, and America and now counts 15 galleries worldwide. Dyan’s innovative strategies transformed Opera Gallery into a dynamic space where both emerging and established artists could flourish. Under his leadership, the gallery's profile has expanded globally and now represents contemporary artists such as Andy Denzler, Pieter Obels and Gustavo Nazareno, alongside internationally recognised names such as Ron Arad, Manolo Valdés, Anthony James and Anselm Reyle. 2024 marked Opera Gallery’s 30th Anniversary and over the gallery’s three decades, Dyan’s overarching mission has been to showcase, through his work with cultural institutions and artists’ estates, the dynamic, innovative, and diverse expressions of modern and contemporary art that shapes the cultural landscape. Iconic Art Inc. provides a uniquely structured financial guarantee product through exchangeable bonds secured by masterpieces as collateral.

Dr. Bettina Kames is the CEO and Co-founder of LAS Art Foundation, Berlin. She leads LAS’s artistic direction and shapes its mission to be a foundation about the future and illuminate the intersections between art, science and technology. Under her leadership LAS has commissioned immersive new installations and performances by Refik Anadol, Danielle Brathwaite-Shirley, Ian Cheng, Libby Heaney, Holly Herndon & Mat Dryhurst, Robert Irwin, Jakob Kudsk Steensen, Lawrence Lek, Laure Prouvost and Marianna Simnett amongst others, covering topics from artificial intelligence and quantum computing to ecology and biotechnology. She studied History of Art at Ludwig-Maximilians-Universität, Munich, and completed her PhD at Freie Universität, Berlin.

Hussam Alfayez, Risk and Compliance General Manager at the Ministry of Culture in Saudi Arabia, has extensive experience in Governance, Risk, and Compliance BCM Crisis management (GRC). He specializes in developing risk management and compliance systems and led the establishment of the Compliance and risk Management System at deferent government and Simi-governmental sectors. Hussam also has notable expertise in cultural insurance, including the design and launch of specialized insurance products to protect cultural assets and projects. He led the organizing the first Cultural Insurance Conference under the patronage of the Ministry of Culture, strengthening the integration between the cultural sector and the insurance industry. He led the development of the sustainability strategy at the ministry of culture. In addition to participating in many international organizations including UNESCO and United Nations. He has obtained several certifications in the fields of Risk management, Compliance, and governance sustainability, combining theoretical knowledge with hands-on expertise to deliver innovative solutions that ensure the sustainability and protection of cultural initiatives at the highest standard.

Tokuyama served as curator at the Kyoto City University of Arts ART GALLERY at KCUA from 2012 before joining the Mori Art Museum in 2016. Notable exhibitions curated at at KCUA include killing time (2016) by Guido van der Werve; NA (2016) by Yuki Okumura; and PHOTOPHOBIA (2014) by Apichatpong Weerasethakul. At the Mori Art Museum, curated exhibitions include MAM Project 025: Apichatpong Weerasethakul + Hisakado Tsuyoshi (2018); MAM Research 007: Sodeisha - The Dawn of Contemporary Japanese Ceramics (2019); MAM Project 033: Christine Sun Kim (2025); and co-curated exhibitions include SUNSHOWER: Contemporary Art from Southeast Asia 1980s to Now (2017); Japan in Architecture: Genealogies of Its Transformation (2018); Listen to the Sound of the Earth Turning: Our Wellbeing since the Pandemic (2022); Theaster Gates: Afro-Migei (2024); and the upcoming Roppongi Crossing 2025: What Passes Is Time. We Are Eternal. (December 2025 - March 2026). Mr. Tokuyama Currently serves as Visiting Professor at Tohoku University of Art & Design.

Amit Midha is Chief Executive Officer at Alat, responsible for the realization of the Kingdom’s ambition to build a world-class manufacturing hub in Saudi Arabia that will strategically transform global industries through next generation technologies, innovation and sustainable practices. Amit is a global strategic business leader who has built and transformed businesses in various leadership roles across the globe including China, the US, India, and Singapore. His diverse experience and his focus on business transformation in the technology sector, makes Amit the ideal candidate to lead Alat. Amit was responsible for Dell's growth in Asia Pacific and Japan, overseeing a multi-billion-dollar business spanning more than 40 countries. Amit is passionate about using technology to transform businesses, embracing sustainability and reimaging conventional approaches to business, to deliver better outcomes and make a real difference to the world. In his last role at Dell, Amit served as President, Asia Pacific and Japan and the EVP, Global Digital Cities where he focused on digital city initiatives for public sector entities around the world. The success of Amit´s role was honored with the prestigious Chinese Magnolia Gold Award in 2013 for contribution to the city of Shanghai. In 2010, he also received both the People's Choice CEO of the Year award as part of CNBC’s China Business Leader Awards and CEO of the year in IT from Bloomberg. The Kingdom´s rapid transformation and Vision 2030 initiatives, coupled with the visionary and bold ambitions of the country, have fuelled Amit´s passion, focus and commitment to this role. Amit also serves as a member of the Board of Trustees at the Singapore University of Technology and Design.

Noha Kattan is a board member of the Saudi Convention and Exhibition General Authority and a trustee of the Royal Institute of Traditional Arts. She also serves on the Executive Incentives Committee at the Cultural Development Fund. She is a board member of the Family Affairs Council, and sits on the Supreme Committee for the Princess Nourah Prize for Women’s Excellence. She developed the Kingdom’s Cultural Talent Development Strategy and continues to pioneer efforts to integrate arts and culture into the education ecosystem through initiatives such as school theatre programs, a national cultural talent tournament, and training programs for music teachers. She oversaw the culture-licensing department, led the mandate transfer from multiple government bodies to the Ministry of Culture and its commissions, and developed the investment and private-sector engagement strategy—identifying opportunities and structuring deals to enhance private-sector participation and ensure the sector’s long-term sustainability. Prior to her current role, Ms. Kattan headed the Vision Realization Office and served as advisor to the Deputy Minister of Planning and Development at the Ministry of Sports. She contributed to the development of the National Sports Strategy and was part of the leadership team behind major flagship projects in Saudi Arabia, including Formula E, WWE, and the King Salman Chess Championship. She also held roles as Program Director and Manager at the Ministry of Human Resources and Social Development, where she led youth-focused projects and policies in partnership with the Harvard Kennedy School’s Evidence for Policy Design program.

Abdulaziz Alissa holds a bachelor’s degree in Business Administration and International Business from Menlo College, California. He has also completed several specialized courses in Strategic Planning and Investment at Harvard Business School and Crédit Agricole CIB. Over the course of his career, he has gained extensive experience in Business Development, Sales, Strategic Planning, Risk Management, Investor Relations, and Portfolio Management. Previously, he served as Regional General Manager at Banque Saudi Fransi. He has also held senior roles including Vice President for Business Development at Riyad Bank. Abdulaziz has served as Chairman of BATIC Investment and Logistics, Chairman of UBS Saudi Arabia, and as a board member of both Savola Group and Arab Shield Insurance Company. He currently serves as General Director of the Jeddah Historic District under the Saudi Ministry of Culture.

Seasoned leader Majed bin Abdulmohsen Al-Hugail brings extensive expertise in finance, investment, culture, and the public sector to his role as CEO of the Cultural Development Fund (CDF) in 2024. His distinguished career positions him to deliver on the Fund’s strategic objectives of developing a sustainable cultural sector and amplifying its economic and social impact, in alignment with the National Culture Strategy and Saudi Arabia’s Vision 2030. Al-Hugail’s strategic vision has been sharpened through broad experience. As General Supervisor of the Vice Minister’s Executive Office at the Ministry of Culture, he spearheaded the development and implementation of strategic projects and flagship cultural initiatives. He previously served as Head of Public Sector at Saudi Awwal Bank (SAB). Beyond his role at the CDF, Al-Hugail actively contributes to cultural transformation through his involvement in numerous boards and committees across diverse sectors. He holds an MBA from London Business School, a Board Director Diploma from the International Institute for Management Development (IMD) in Lausanne, and a bachelor’s degree in Management from King Fahd University of Petroleum and Minerals.

Faisal Baltyuor is a pioneering Saudi producer and executive, currently serving as CEO of the Red Sea Film Foundation. A key architect of Saudi Arabia’s evolving film industry, he brings over two decades of experience in production, distribution, and cultural leadership. Prior to the Foundation, he founded CineWaves Films, one of the Kingdom’s fastest-growing distributors. His credits include The Perfect Candidate, Sattar, Goodbye Julia, Hijra, and Sink, spanning both commercial hits and acclaimed titles. As CEO, Faisal drives the Foundation’s mission to champion emerging talent and bold voices across Saudi Arabia, the Arab world, Africa, and Asia.

From an early age, Reem Alkanhal has been driven by a passion for fashion, instinct for fabric, and a vision to bridge Saudi culture with modern expression. Born and raised in Saudi Arabia, she began experimenting as a student, creating versatile designs that emphasized individuality. After completing a course at the Art & Skills Institute in Riyadh, she launched her eponymous label in 2010. Her collections, defined by clean lines, draped curves, and timeless elegance, avoid fleeting trends and instead reflect mood, relevance, and authenticity. Reem is committed to quality, sourcing the finest fabrics globally while incorporating Saudi traditions. Designing for strong, independent women, she often references Saudi heritage, including inspirations from the Asir province. Her brand is anchored in five values: timelessness, femininity, simplicity, freedom, and cross-cultural vision. Today, her pieces are treasured worldwide as personal heirlooms—symbols of heritage, modernity, and enduring individuality.

Born in Medina, Maha Musharef is an artist whose work bridges cultures, histories, and evolving forms. She holds a BA in English Literature and trained at The Art Students League of New York, where she collaborated with leading Saudi and international artists. As a freelance artist, she combines teaching with directing creative projects across Riyadh, Jeddah, and Medina. Her work has been exhibited at Wasl Gallery, Roshan Gallery, and Al-Ulaya Towers, and is part of prestigious private collections belonging to Saudi and international families, including the Abdul Raouf Khalil Museum. She has also been recognized with awards and honors from leading cultural institutions, including the Saudi Arabian Society for Culture.

Marianna Evenstein is an American broadcast journalist and moderator based in Berlin. She works as a television anchor and editor for Germany’s international broadcaster DW News and is a sought-after host for conferences and high-level events. With extensive experience across sectors, Marianna has collaborated with political foundations, international organizations, NGOs, and leading institutions in business and culture.

Noof Khonji is an Advisor to the Ministry of Culture’s General Department of Innovation (MOCX) and founder of ThinkFarm, a boutique consultancy specializing in cultural strategy and innovation. With over 20 years of experience across the GCC, she has played a pivotal role in shaping Saudi Arabia’s cultural innovation agenda, advising the Ministry on forward-thinking strategies that embed innovation across cultural sectors. Across the GCC, Noof has worked with leading cultural institutions, government entities, and private organizations to design strategies, programs, and experiences that bridge culture, business, and society. Her work spans national strategies, sector development, and cross-sector collaborations, always emphasizing creative innovation as a catalyst for cultural and economic growth. She is known for building human-centric solutions that create measurable impact, strengthen cultural ecosystems, and ensure long-lasting relevance in rapidly evolving contexts. Through her advisory work, Noof continues to champion cultural innovation as a driver of creativity, growth, and social impact.

Salman Mahdi has 40 years of experience in banking, private equity, and wealth management. He joined Deutsche Bank in 2002 as a Director in the Asia Pacific region, where he built and managed the Global South Asian market-segment. Later, as Global Head of Key Clients, Salman oversaw the creation and management of cross-divisional collaboration platforms connecting Wealth Management with Investment Banking. He was appointed Global Vice Chairman of Wealth Management in 2016 and of the Private Bank in 2019. Salman chairs the Private Bank’s Global Key Client Forum, leads the Global Next Generation programme and hosts the bank’s Global Innovation Summits. Salman has served as Governor of London’s Southbank Centre which includes the Hayward Gallery and the Royal Festival Hall. Previously, he was Vice Chairman of the British Asian Trust, which was founded by His Majesty King Charles III.

Dr. Basel Dalloul is a lawyer, technologist, and cultural strategist who founded the Ramzi and Saeda Dalloul Art Foundation (DAF) in Beirut and the Dalloul Artist Collective (DAC). Trained in finance (American University, D.C.) and law and business (Georgetown, J.D./MBA), with engineering studies at Rice, he pairs rigorous governance with hands-on digital innovation. He founded Magnet Interactive (1989) and later NOOR Group (1999), building network infrastructure across 137 countries. Today he applies that systems mindset to cultural infrastructure, through open-access research platforms, collections digitization, curatorial programs, and partnerships with major institutions. Under his direction, DAF has expanded its holdings and launched a comprehensive online portal (2020), while DAC pilots a shared-value representation model for artists. He serves on museum advisory bodies, speaks on technology, copyright, and cultural investment, and mentors emerging practitioners. His current focus is on sustainable models that align artistic integrity, public access, and long-term value.

SUPERFLEX was founded in 1993 by Bjørnstjerne Christiansen, Jakob Fenger, and Rasmus Rosengren Nielsen. Conceived as an expanded collective, SUPERFLEX has consistently worked with a wide variety of collaborators, from gardeners to engineers to audience members. Engaging with alternative models for the creation of social and economic organisation. Works have taken the form of energy systems, beverages, sculptures, copies, hypnosis sessions, infrastructure, paintings, plant nurseries, contracts, and public spaces. Working in and outside the physical location of the exhibition space, SUPERFLEX has been engaged in major public space projects since their award-winning Superkilen opened in 2011. These projects often involve participation, involving the input of local communities, specialists, and children. Taking the idea of collaboration even further, recent works have involved soliciting the participation of other species. SUPERFLEX has been developing a new kind of urbanism that includes the perspectives of plants and animals, aiming to move society towards interspecies living. For SUPERFLEX, the best idea might come from a fish.

Homam Hashem serves as the CEO and a board member of Kafalah, the Saudi National SME Loan Guarantee Program. With over three decades of experience in finance and consulting, Mr. Hashem has been instrumental in transforming the organization. His leadership has led to a significant restructuring of Kafalah's operations, the introduction of seventeen new products, an expansion of the business network by over 700%, and an enhancement of the workforce with a focus on increasing female participation. In recent years, Kafalah has substantially grown its market share in SME financing from 4% to nearly 12%, even as the market size tripled. During this period, the organization supported over a million jobs by issuing more than 60,000 guarantees, with a total lending value exceeding $110 billion. Mr. Hashem has demonstrated a successful track record in managing high-risk portfolios and translating opportunities into tangible business outcomes across consumer and SME sectors. He has spearheaded several strategic initiatives, notably in AI and scoring modeling, which have significantly shortened the credit decision cycle. An active contributor to the public discourse on finance, Mr. Hashem has authored various articles and frequently appears on media platforms such as TV, radio, and podcasts. He also holds a position on the board of the Global SME Finance Forum and serves on several other committees and corporate boards. Currently, Mr. Hashem is pursuing a Doctorate (DPP) at Thunderbird, focusing on leveraging his expertise to help Saudi SMEs achieve ESG compliance through AI technology. His research is part of a comprehensive digital transformation strategy, aligning closely with the objectives of Saudi Vision 2030.

Giovanna Melandri is the former Minister of Culture, Sports and Youth Policies and former President of the MAXXI Contemporary Art & Architecture Foundation. She is the Founder and President of Human Foundation, the Founder and Global Ambassador of GSG-Impact, the global network of impact investors. Giovanna Melandri serves on the Board of Directors of Kering and on the National Advisory Board of UniCredit. She is the author of several books and essay holds an 'impact economy' column in la Repubblica.

Cynthia Littleton is Co-Editor-in-Chief of Variety. She has covered the entertainment industry for more than 30 years, overseeing all aspects of news and editorial across Variety’s print and digital platforms. She is also the host of the Daily Variety podcast and co-host of the weekly interview podcast Strictly Business. Littleton began her career at United Press International, followed by roles at Broadcasting & Cable magazine, Variety, and The Hollywood Reporter, where she rose to the position of Editor before rejoining Variety in 2007. She is the author of TV on Strike: Why Hollywood Went to War Over the Internet (Syracuse University Press, 2013), the definitive account of the 2007–2008 Writers Guild of America strike and the impact of the disruptive digital advancements that fueled the labor conflict. She is also co-author, with Susanne Daniels, of Season Finale: The Unexpected Rise and Fall of the WB Network and UPN (HarperCollins, 2007).

Seasoned leader Basil Al Alola brings over 15 years of expertise in corporate banking, credit, and investment to his role as Chief Credit & Investment Officer at the Cultural Development Fund (CDF). At CDF, Al Alola leads the Fund’s credit and investment strategy, driving innovative financing frameworks that empower cultural projects across the Kingdom. His work supports CDF’s mission as the Kingdom’s Center of Financial Enablement & Excellence for the cultural sector. Al Alola’s leadership is honed through a distinguished financial career. He served as an independent Financial Advisor, guiding credit structuring, corporate finance, and analysis. Earlier, he held senior roles at Al Rajhi Bank, leading Middle Corporate Banking and later managing the SME segment. He also directed SME and regional banking at Banque Saudi Fransi, building on his early foundation at The Saudi Investment Bank in corporate relationship management and credit analysis.

Stephan Ludwig enjoyed a 15 year career in capital markets, credit and derivatives trading at Managing Director level with first Credit Suisse in London and subsequently Nomura International. An early 2000's segway into the art industry saw Stephan establishing The Fine Art Auction Group and building the UK’s 5th largest generalist auction business Dreweatts, alongside works on paper specialist Forum Auctions. Following a 2022 merger with Gurr Johns, a leading global appraisals and advisory firm, Stephan draws on his banking background in developing innovative art-collateralised loan solutions to high net worth collectors and international art galleries. Gurr Johns Capital arranges loans ranging in size from $1,000,000 to $35,000,000.

Amy S. Gross is the Executive Director of Save Venice, the leading non-profit dedicated to preserving the artistic heritage of Venice. The organization has restored more of the city’s artworks that any other private group, including masterpieces by Titian, Tintoretto, Veronese, and their peers. Ms. Gross designs specialized, bespoke funding partnerships with individuals, companies, and foundations to finance restoration projects, which are conducted in collaboration with the Italian Ministry of Culture. She oversees offices in New York and Venice that produce thematic, celebratory multi-day fundraisers and educational programming in Europe and the United States. Since Amy S. Gross assumed leadership of Save Venice in 2013, the organization has added ten regional ambassador cities in the U.S. and the United Kingdom and established the Italian Fondazione Save Venice. In 2020, she connected donors and stakeholders virtually by producing A Love Letter to Venice, the documentary short narrated by Jeremy Irons. The Italian government has recognized Amy's contribution in the promotion of friendship and collaboration between Italy and other countries with the prestigious Stella d’Italia. She brings over 20 years of experience in international cultural institutions, specializing in the arts.

Frédéric Jousset (HEC 92 and Knight of the Legion of Honor) is the Co-founder of Webhelp Group, one of the world leaders in customer relationship management (sold in 2023). As an entrepreneur and a patron of the arts, after elevating the Beaux Arts & Cie group to the European leading player in art media and cultural services, he established the Art Explora Foundation in 2020 as well as its investment arm, ArtNova, dedicated to creative and cultural industries. In 2024, his holding CFJ took over the waterproofing manufacturer SMAC. After the launch of the Art Explora museum-boat, he launched the "Time Odyssey" initiative to fund museum visits for UK schoolchildren in 2025.

Javier Lumbreras is the Founder & CEO of Artemundi, and is a pioneer in art investment with nearly four decades of experience in the secondary market for historical masterpieces. Under his leadership, Artemundi has launched funds, co-investments, advisory services, and innovative fractional ownership models that position art as a transparent and accessible asset class for investors in Europe and the United States. Beyond finance, through his foundation, Javier co-founded Collegium, a contemporary art museum and cultural center in Spain housed in a restored 16th-century Jesuit school. Collegium fosters critical dialogue through residencies, exhibitions, and a distinguished permanent collection that connects local communities with artists and international audiences. His foundation also runs Arteinformado, the leading Ibero-American platform for art news, criticism, data, and event listings, bridging communities across the Spanish-speaking art world.

Ayub Khan MBE began his career in education and children’s services, later serving as Project Officer for the Library of Birmingham - one of Europe’s largest cultural building projects. In 2013, he was awarded an MBE for services to culture by the late Queen Elizabeth II. Ayub is past President of Libraries Connected, supporting public libraries across the UK, and a Fellow and former President of CILIP – The Library and Information Association. He served on the British Library’s Public Lending Right Committee and the Governing Board of IFLA (2021–2023). A published author, Ayub has written extensively for professional audiences and has led cultural and library projects for the British Council in Eastern Europe, Africa, and South Asia, as well as consulting in the Middle East and UAE. He has published two books on library design and is a Fellow of both CILIP and the Royal Society of Arts. Ayub is a passionate advocate for environmental sustainability and the role of libraries in regeneration, innovation, and inclusive cultural investment.

Monica Heslington leads the Goldman Sachs Family Office Art & Collectibles Strategy practice within Private Wealth Management, assisting clients with art market navigation and art-nuanced tax, philanthropy, and legacy planning issues. Prior to joining Goldman Sachs, she was a Tax Supervisor at an accounting firm, as well as an art professional in NYC, working as the Associate Director of Acquisitions & Auction Liaison at Spanierman Gallery LLC, and in the 19th & 20th Century Sculpture and Arcade Paintings Departments at Sotheby’s. She received an undergraduate degree in Art History from the American University of Paris in France and serves on the Board of the American University of Paris Foundation. Monica holds a Juris Doctorate from the Benjamin N. Cardozo School of Law and a Master of Laws in Taxation from New York University School of Law. She is a member of PAIAM (Professional Advisors to the International Art Market).

Since 1992 Neïla Tazi has served as Founder and CEO of A3 Communication. Neïla Tazi is a leading figure in global communication, public relations, and event production in Morocco. With 33 years of experience, she has led numerous high-level institutional, economic, and cultural projects. In 1998, she launched the Essaouira Gnaoua and World Music Festival, Morocco’s first popular world music festival, now internationally acclaimed. She also founded the Yerma Gnaoua Association, which initiated the process that led to the inscription of Gnaoua culture on UNESCO’s Intangible Cultural Heritage list in 2019. Deeply committed to cultural advocacy, she is also the Honorary President of the Federation of Cultural and Creative Industries, which she founded in 2017. A Member of Parliament since 2015, she currently chairs the Committee on Foreign Affairs, National Defense, and Moroccan Expatriates in the House of Councillors. She serves on the boards of UBAF Bank, the Parliamentary Network on the World Bank and IMF, and the Women Corporate Directors Club.

After receiving a degree in Economics, Joël Kremer joined Google UK & NL’s sales teams, focusing on retail clients. He has also worked in several of Google’s product teams to launch ads products for Europe and train Google Europe’s new hires. Having over 20 years experience in the online industry, including sales, business & product development, Joël now consults organisations in the cultural sector on how to prepare themselves for new audiences, using digital strategies, platforms and tools. Joel manages the Kremer collection, and manages all their digital efforts, including the award winning VR Museum.

For the past decade, Evan Beard has worked at the cross section of art and finance. Prior to launching Level & Co., Evan launched and led the Art Services Division at Bank of America, where he oversaw a $10 billion art-secured lending business, collector advisory, and philanthropic & museum services. Prior to this, he was a strategy manager at Deloitte Consulting, where he worked with hedge funds, private banks, art-secured lending firms and private clients. Previously, Evan served as a U.S. Naval Intelligence Officer in Washington, D.C. and the Middle East. He earned his undergraduate degree in Economics from the U.S. Naval Academy, a Master’s degree in the Classics from St. John’s College in Annapolis, Maryland, and a Master’s degree from the University of Oxford, United Kingdom. He has been an advisory board member of TEFAF Art Fairs and has appeared in documentaries such as 'The Lost Leonardo' (2021) as well as CNBC, The New York Times, Financial Times, Wall Street Journal and many others.

Rami Imam, a prominent figure in Egyptian cinema and television, has carved out a distinguished career marked by creativity, innovation, and a deep understanding of the intricacies of storytelling. He has left an indelible mark on the Egyptian entertainment industry with his prolific career spanning over two decades. Graduating from the prestigious theatre department at the American University in Cairo in 1998, Imam embarked on a journey that would establish him as one of Egypt's foremost directors. Imam's career began in the realm of theatre, where he honed his craft as a stage director. His talent and dedication soon caught the attention of audiences and industry insiders alike, leading him to collaborate with his father, the legendary Adel Imam, in the acclaimed play "Body Guard." This collaboration marked the beginning of Imam's ascent to prominence in the Egyptian entertainment scene.

With over 20 years of experience, Ignacio Gomez has played a pivotal role in shaping the Middle East’s architectural landscape since relocating in 2006. As Aedas’ Global Design Principal, he has led award-winning projects across master planning, hospitality, cultural, residential, and transport sectors. His work has earned multiple accolades, including Young Architect of the Year (2010), Cityscape Global Award (2011), Best Hospitality Project for The Chedi Khorfakkan (2012), and Architect of the Year (2019, 2022). Notable projects include the Diplomatic Quarter Celebration Hall and the Red Sea Riviera Master Plan. Beyond practice, Ignacio is an active voice in the architecture community, serving as guest critic at the American University of Sharjah and speaking at leading forums such as the World Architecture Congress and DesignMENA Summit. His work has been widely published, reinforcing his reputation as a design leader whose innovative vision continues to influence the region and beyond.

Dr. Suzan Alyahya is an accomplished leader in arts and culture. She is the CEO of the Royal Institute of Traditional Arts (Wrth) and has overseen this flagship, first-of-its-kind institute from conception to implementation. Dr. Suzan played an instrumental role in developing Wrth’s mandate and ensuring the successful completion of both the initiation and design phases. Following their completion, she officially assumed the CEO role in May 2021 and has held the position since. Before her involvement with the Ministry of Culture on the Wrth project, Dr. Suzan served as Vice Dean of the College of Arts and Design and Director of Partnerships and Development at Princess Nourah bint Abdulrahman University (PNU) in Riyadh, Saudi Arabia. Dr. Suzan holds a Ph.D. in Educational Technology with a minor in Leadership from the University of Northern Colorado, USA; a Master’s in Art Education from King Saud University, KSA; and a Bachelor’s Degree in Art Education from PNU. She is also a published author and has conducted extensive research in education, art education, and technology.

Omar Al Shabaan is an Entrepreneur, Business Developer, and a consultant with over 20 years of work experience. He has an MBA from IE business school in Madrid, and an Executive Master in Corporate Communication from the same school. He was leading Partnerships at Misk Innovation, a subsidiary of Misk Foundation, as well as serving as a short-term consultant with The World Bank Group on Innovation and Entrepreneurship. He was also an Advisor for the National Digitization Unit. Presently, the Co-founder and CEO of The Space, a leading Saudi company focused on developing and operating co-working spaces, incubators, accelerators and innovation programs. He is also currently leading The Garage, the region’s largest DeepTech incubator and startup campus. In his various roles he has contributed to creating multiple public engagement programs in the Kingdom and regionally. He is very passionate about entrepreneurship and enabling startups to reach for their full potential with his guidance and support.

H.H. Princess Fahda Bander Al Saud is a pioneering entrepreneur and cultural strategist, recognized for her influential role in positioning Saudi Arabia as a global hub for cultural tourism. She is the Co-founder and Chief Strategy Officer of Panther Holdings, a vertically integrated group behind The Traveling Panther (TTP), TTP Retreats, Byoot, and Rouf, ventures that together redefine how the world experiences Saudi Arabia. In 2025, Princess Fahda marks 10 years since the founding of TTP, which began as a boutique guest protocol firm and has grown into a benchmark for immersive, high-end cultural experiences. Today, TTP leads the market in designing guest journeys that balance tradition with sophistication, spanning destination development, concierge services, retreats, and cultural advisory. Under her leadership, Panther Holdings is expanding as Saudi Arabia’s leading homegrown cultural tourism brand. Its interconnected ecosystem controls every layer of the guest experience, from curated accommodation to experiential design, creating a scalable, sustainable, and culturally authentic model aligned with Vision 2030. Beyond business, Princess Fahda contributes to cultural policy, regional destination development, and national tourism strategies. A communications expert by background, she speaks frequently at international forums on cultural diplomacy, economic transformation, and sustainable tourism, and is a strong advocate for community-first development and heritage regeneration across the Kingdom. Her mission is to build a legacy that elevates Saudi Arabia’s voice in global tourism, reshapes perceptions of cultural experience, and inspires the next generation of businesses rooted in identity and purpose.

Will Page is the author of the critically acclaimed book Tarzan Economics, translated into five languages and republished in paperback as Pivot. As the former Chief Economist of Spotify and PRS for Music, he pioneered the field of “Rockonomics” and highlighted the power of “Glocalisation,” demonstrating how local artists performing in their native languages are now topping global streaming charts. During his tenure at Spotify, Page launched the platform’s annual global report on the value of music copyright, which remains a benchmark for the industry. At PRS, he played a pivotal role in saving BBC 6Music, ensuring its continued cultural impact. A passionate communicator, Page is a regular contributor to the BBC, Financial Times, and The Economist. He also serves as a fellow at the London School of Economics, the Edinburgh Futures Institute, and the Royal Society of the Arts.

Abdullah Al-Zamel chairs Cultural Assets Group, advancing Saudi Arabia’s cultural and creative industries through innovative investments and strategic M&As. He champions local talent, activates cultural assets, and preserves heritage while building sectors that reflect the Kingdom’s identity and global vision. As CEO of Raz Amwal, he steers strategic investments that strengthen Saudi Arabia’s financial sector and drive economic growth. He is also co-founder and board member of Raz Group, a venture-building firm that has empowered hundreds of entrepreneurs and manages a portfolio of 150+ companies. Trusted by top corporations and government entities, Abdullah advises on national initiatives and transformative projects. His unique mix of financial acumen, cultural vision, and strategic leadership positions him as a leading voice shaping Saudi Arabia’s business and cultural future.

Co-founder and CEO of SIGN, Adnan AlHussain brings over a decade of expertise at the intersection of culture and media. With a foundation in financial management and strategic planning, he has steered SIGN into becoming a leading force in cultural communication. Under his leadership, SIGN has delivered award-winning experiences, achieved two Guinness World Records, and built organizational structures that empower teams and ensure lasting impact. Guided by values of integrity, commitment, responsibility, and achievement, Adnan is dedicated to building institutions that serve society and sustain the cultural sector. His vision is to create opportunities, nurture talent, and strengthen the cultural economy through innovative platforms that connect people, ideas, and heritage.

CEO of Backyard Symphony, Mohammad Z. Khoujah brings over 15 years of rich experience in the cultural sector. He leads one of the region’s most innovative, experience-driven companies—transforming bold ideas into immersive, unforgettable moments across Saudi Arabia and the world. From concept creation to flawless execution, Mohammad has spearheaded nationwide and international cultural experiences that inspire, engage, and endure. Under his leadership, Backyard Symphony is pioneering the future of arts in Saudi Arabia—operating centres, managing exhibitions, and shaping platforms that redefine how culture, technology, and creativity are experienced.

Shawn Tully has been writing feature stories for Fortune since 1980. He’s covered stories as varied as the Vatican’s finances, the exile of fugitive commodities trader Marc Rich, and the disastrous merger between Guidant and Boston Scientific. He specializes in banking, federal budget and spending issues, and health care. Tully holds a B.A. in English from Princeton University, an M.B.A. from the University of Chicago, and a master’s in Applied Economics from the Universite Catholique de Louvain in Belgium.

Sara Chraïbi, Founder of Maison Sara Chraïbi blends Moroccan heritage with contemporary designs. But, despite her fascination with Moroccan crafts, Chraïbi hasn’t always followed a career in fashion design. A trained architect, she moved from her native country of Morocco to further this path. She soon realised her desire to explore further her love for fashion and her wish to showcase the beauty of traditional Moroccan craftsmanship through her designs. After working in Paris for several years, Chraïbi returned home to Morocco and started her own fashion label in 2012. With the unique blend of her heritage and her background in architectural design, Chraïbi was able to combine two worlds, seamlessly blurring the lines between old and new, tradition and innovation, sharp lines and decorated details.

Assistant Minister of Culture, Excellent Rank since March 5, 2023, Kingdom of Saudi Arabia. H.E Rakan bin Ibrahim Al-Touq has been Vice Chairman of the Board of Trustees of the Diriyah Biennial Foundation since January 2020, and a member of the Board of Directors of the Riyadh Art Project since March 2019. He assumed the position of General Supervisor for Cultural Affairs and International Relations in the Saudi Ministry of Culture, and Head of Strategy in the same Ministry. He also served as a member of the Board of Directors of the General Authority for Audiovisual Media. He holds a Master’s degree in Business Administration from Columbia University in the United States of America, and a Bachelor’s degree in Economics from Columbia University in New York City.

In January 2023, Paul Pacifico moved to Riyadh, KSA, to take up the post of CEO of the Music Commission within the Ministry of Culture with responsibility for developing the music sector in the Kingdom of Saudi Arabia. For six years prior, Paul was CEO of AIM, the Association of Independent Music which represents the UK’s community of music entrepreneurs including independent labels, service companies and self-releasing artists amongst its 1000 members. Before his tenure at AIM, Paul was CEO of the UK’s Featured Artists Coalition (‘FAC’), and founding President of the International Artist Organisation (‘IAO’). For the past 6 years, Paul was Associate Professor at Berklee Valencia, Spain, where he continues to teach as a Guest Lecturer. He was a Trustee of English National Ballet, on the Boards of UK Music, Impala, the Music Advisory Board for London’s Roundhouse and a member of the Strategic Advisory Board for the Creative UK. Alongside his formal industry roles, Paul has had a long career as a performer and entrepreneur in music, working with artists including Stevie Wonder, Quincy Jones and Jimmy Cliff and advising on music strategy and projects for clients such as Coca Cola, British Olympic Committee, British Athletics, Goodwood, Save the Children, Gibson and Aston Martin as well as number of exclusive members clubs and UHNW private clients.

Karim El Shenawy is a leading Egyptian director acclaimed for his socially conscious storytelling and impact on contemporary Arab cinema. His latest feature, Daye, produced by his company Blueprint, premiered at the 2024 Red Sea International Film Festival before being selected for the Berlinale International Film Festival. He has directed several widely praised television series, including Qabeel, Khali Balak Men Zizi, El Harsha El Sabaa, and the award-winning Lam Shamseya. Known for bold narratives and emotional depth, his work often tackles complex social issues with nuance and vision. Most recently, he completed Al Sada Al Afadel, a dark comedy soon to be released. Through both film and television, El Shenawy continues to shape modern Arab storytelling with originality and cultural relevance.

Dr. Mohammed Hassan Alwan is a Saudi novelist and author born in Riyadh in 1979. He has published six books to date, and his writing has been very popular with readers throughout the Arab world. His literary works have appeared in many international magazines and newspapers such as the New York Times, The Guardian, Words Without Borders and Banipal magazine. Alwan was a columnist for Al-Watan newspaper between 2007 and 2012. He currently writes for Independent Arabia. In 2010, he was selected as one of the most promising 39 Arab authors under the age of 40 at the Beirut39 festival. In 2013, his novel “Al-Qundus” was nominated to the shortlist of the International Prize for Arabic Fiction. In 2015, the French version of “Al-Qundus” won the Arab World Institute Award in Paris as the best Arabic novel translated into French for that year. In 2017, his novel “Mouton Sageer” won the International Prize for Arabic Fiction. Alwan worked as a relationship service manager at Samba Financial Group between 2003 and 2006. His main responsibility was being the focal point between corporate local and international customers and the bank. He was also a Board Member and Managing Mirector of Naser M. Alnabit and Sons in Riyadh from 2008 to 2015. He holds a doctorate in marketing and international business management from Carleton University in Ottawa, Canada.

Christina Scheppelmann was appointed General Director & Artistic Director at La Monnaie in 2023. She was the Artistic Director General at the Gran Teatre del Liceu in Barcelona from 2015-2019; prior to that, she was the first Director General of the Royal Opera House Muscat (Oman). As Director of Artistic Operations at Washington National Opera, Scheppelmann oversaw the artistic planning for 11 years. She was instrumental in fundraising efforts, leading to grants for individual productions, ongoing projects, and renovations. Her passion for the artform and interest to see it flourish into the future led her to conceive of and secure funding for WNO’s American Opera Initiative, offering young composers and librettists a developmental forum in which to bridge the gap between conservatory training and full-length commissions. A long-time champion of young artists, she has led masterclasses, lectured at artist training programs, and judged vocal competitions around the world. Scheppelmann has been awarded the rank of Commendatore in the Order of the Star of Solidarity by the Italian government for her career-long work promoting opera and Italian culture. She also served as the Vice President for the board of Opera Europa, the professional organization of opera houses and festivals.

Ala Hason is a Principal and Regional Business Development Director, based at HKS Dubai. He works with clients to discover ways that architecture can help them achieve their goals. He defines a successful project as one that is influenced by local context and heritage, and he brings a global perspective and expertise in urban design to his work.

Lord Ed Vaizey served as Minister of State at the Department for Culture, Media and Sport and the Department for Business, Innovation and Skills, with responsibility for digital industries from July 2014 until July 2016. Previously he served as Parliamentary Under Secretary of State for Culture, Communications and Creative Industries from May 2010 until July 2014. Ed was elected as the MP for Wantage in 2005.

H.E. Sheikha Mai Bint Mohammed Al Khalifa is chairperson of the Governing Board of Arab Regional Center for World Heritage. She previously served as President of the Bahrain Authority for Culture and Antiquities from 2014 to 2022 and Minister of Culture from 2010 to 2014, Minister of Culture and Information from 2008 to 2010, and Assistant Undersecretary for Culture and National Heritage at the Ministry of Information. Sheikha Mai is the founder of the Shaikh Ebrahim bin Mohammed Al Khalifa Center for Culture and Research, and President of its Board of Trustees. An NGO that was established in Muharraq in 2002, the Centre has since hosted over 500 speakers, philosophers, poets and thinkers, who have presented their thoughts in the weekly lecture programme. It has conserved and rehabilitated over 25 traditional Bahraini houses and spearheaded the urban regeneration of the historic city of Muharraq. Under Sheikha Mai’s patronage and leadership the Revitalization of Murrraq received the 2019 Aga Khan Award for Architecture. She was listed as One of the 50 Most Influential Women in the Arab World by Forbes magazine in 2008. She was awarded the Watch Award by the World Monument Fund in 2015 – the first Arab personality to receive the award – in recognition of the singular role she has played in the preservation and protection of culture and heritage in Bahrain. In 2017 she was made Special Ambassador of the International Year of Sustainable Tourism for Development by the United Nations World Tourism Organization (UNWTO).

Abdullah Al-Rashid assumed the role of Director of the King Abdulaziz Center for World Culture (Ithra) in 2021. He has since led efforts to establish Ithra as a world-class destination and the beating heart of Saudi Arabia’s culture & creative industry contributing to its prosperity by enabling talent, supporting content production and encouraging cross-cultural exchange that promotes social harmony and human development. Al-Rashid has led the strategic development of programs, initiatives and offerings that advance art, knowledge, creativity, culture and community in alignment with Vision 2030. Prior to assuming this role, Al-Rashid served as Ithra’s Director of Programs where he oversaw a diverse portfolio of initiatives and set the curatorial direction for all creative and cultural initiatives building capacity for talent in the industry and enabling the creation of original content. In addition to his role at Ithra, Al-Rashid serves as a Co-founder and Board Member at Insan Academy, a leading early childhood education centre.

Mike Sneesby was appointed as MBS Group's CEO earlier this year. Sneesby most recently served as CEO of Australia’s media company, Nine Entertainment (2021–2024). Before that, he was the founding CEO of Stan (2013–2021), transforming it into one of the country's top streaming platforms. His earlier roles include CEO of the e-commerce platform Cudo and Vice President of IPTV at Intigral. Sneesby has consistently leveraged global tech trends throughout his career to drive local market success, with a strong emphasis on digital innovation, media expansion, and strategic partnerships. He has overseen major commercial initiatives, including studio collaborations and high-profile sports rights agreements.

Dina Amin is a leading Saudi specialist in visual arts and the international contemporary art field. She gained a bachelor’s degree in art history and architecture from Wellesley College, in the US, and also attended a collaborative program in architecture at Massachusetts Institute of Technology. During her career, spanning more than two decades, she has held senior positions in prominent international arts companies, including most recently Phillips, a global auction house for art, design, watches, jewels, and more. She has also worked at Christie’s, one of the world’s most famous auction houses, employed in senior roles at the company’s international offices including New York, Dubai, and London.

H.R.H. Ambassador Reema Bandar Al-Saud has served as the Ambassador of the Kingdom of Saudi Arabia to the United States since February 2019, appointed by King Salman bin Abdulaziz Al Saud. She was the first woman to serve in the role in the Kingdom’s history. H.R.H. has championed initiatives that promote social inclusion and women’s advancement, and youth engagement. In public service, she served as Vice President for Women’s Affairs at the Saudi General Sports Authority and later became President of the Mass Participation Federation, where she was the first woman to lead a multi-sport federation in Saudi Arabia. She currently serves as President of the Women’s Committee and sits on the board of the Saudi Olympic and Paralympic Committee. H.R.H. is head of the Fashion Commission at the Ministry of Culture. Internationally, she is a member of the International Olympic Committee, the IMF Advisory Entrepreneurship and Advisory Council, and the board of the Future Investment Initiative (FII) Institute. In addition, she is the Founder of Catmosphere and WAVE, global initiatives aimed at advancing interconnected wellbeing, conservation, and ocean regeneration.

Shivani Pandya Malhotra joined the Red Sea Film Foundation to spearhead the launch of the festival, with the remit to create an event in Saudi Arabia to promote cross-cultural exchange and foster the growth of the Arab film industry, while also creating and delivering a world-class event. In her role at the Red Sea Film Foundation, Shivani has overseen the exponential growth of the organization and its flagship event. With over 25 years of experience in the media and entertainment industry, Shivani has been listed amoung Variety’s top 500 leaders shaping the global entertainment industry. Shivani is also a member of the Academy of Motion Picture Arts and Sciences (AMPAS), and on the Membership Board of Directors of the Golden Globes. Shivani helped launch Dubai Media City and went on to spearhead both the Dubai International Film Festival (DIFF) and Gulf Film Festival (GFF) with the development of the industry and launching various funding and co-production initiatives. Shivani has supported over 300 projects while on the board of the Dubai Film & TV Commission.

Antonia Carver leads the Art Jameel teams in Saudi Arabia and the UAE, and oversees programmes across the arts, heritage and education. She joined in 2016 with a mandate to develop the Jameel Arts Centre, Dubai, and Hayy: Creative Hub, Jeddah, and institute a new period of radical growth for the organisation. Among other roles, Antonia was previously Director of Art Dubai (2010-2016); Projects Director at Bidoun; and has written extensively on Middle Eastern art and film.

H.E. Hamed bin Mohammed Fayez, is the Vice Minister of Culture in the Kingdom of Saudi Arabia. He was appointed by royal decree on 27 July 2018. In May 2021, H.E. was awarded with the King Abdulaziz First Degree Order of Merit. In his role as Vice Minister, his responsibilities include contributing to strategy and operations, supporting the Ministry in its mission to enrich lives across the Kingdom, and achieve the objectives of Vision 2030. H.E. Mr. Hamed Fayez serves as Chairman of the Executive Committee overseeing Saudi Arabia’s participation in the International Expo and as Vice Chairman of the board of the 11 Cultural Commissions. He is an active member of numerous committees and programs for Vision 2030, including the Quality of Life Program, the Pilgrim Experience Program, and the Human Capability Development Program. H.E. Mr. Fayez is also Vice Chairman of the Board of Trustees at institutions such as the King Salman Global Academy for Arabic Language and the Royal Institute for Traditional Arts, and serves as Vice Chairman of the Board of Directors for organizations including Saudi Artisanal Company, AlBalad Development Company, and Boutique Group Company. In addition, he holds board memberships in entities such as the Cultural Development Fund, SAUDIA, Saudi Tourism Authority, and the Family Affairs Council, reflecting his extensive involvement in cultural, tourism, and economic development initiatives. H.E. has extensive and diverse managerial experience, taking up roles as Senior Executive Vice President at the National Commercial Bank and CEO of Goldman Sachs Saudi Arabia. He has also held roles in other leading financial institutions such as Credit Suisse and Merrill Lynch. A graduate from Johns Hopkins University in Baltimore, H.E. was awarded a double-major degree in Mathematical Sciences and Economics with a minor in Business and Entrepreneurship.